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        <description>One killer gear deal, one item at a time until it's gone.</description>

<item>
    <title>Burton Primo Snowboard</title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/BUR/BUR3313/ONECOL.jpg" border="0" /><br />Like the father who gives his son a carton of smokes for Christmas, the Burton Primo Snowboard doesn't care if you get straight A's or help old ladies across the street. That stuff is for sissies, which is one thing this twin-tip park slayer certainly isn't. From executing street rails to burying park features, this Burton Coalition snowboard isn't trying to make friends-in fact, it's not really down with people at all. **DISCONTINUED**<br />Price: $139.99 (59% Off!)<br />Regularly: $349.95]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=BUR3313]]></link>
    <pubDate>Thu, 29 Jul 2010 09:26:27 MDT</pubDate>

    <odat:listDescription><![CDATA[Like the father who gives his son a carton of smokes for Christmas, the Burton Primo Snowboard doesn't care if you get straight A's or help old ladies across the street. That stuff is for sissies.]]></odat:listDescription>
    <odat:price>Price: $139.99 (59% Off!) Regularly: $349.95</odat:price>
    <odat:priceCurrent>139.99</odat:priceCurrent>
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    <odat:availability>In Stock</odat:availability>
</item>

<item>
    <title>Salomon The J Snowboard Boot - Men's</title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/SAL/SAL1841/BLAGRE.jpg" border="0" /><br />Urban ninjas love the Salomon Men's The J Snowboard Boot because of its jib-specific features and authentic Salomon fit. Classic fat laces with the one-hand-only ONE PULL QUICKLACE system get you fitted quickly and stay locked all day. The SOFT FEEL liner delivers cushion-pushin' multi-density comfort that you can really sink into, yet remains supportive enough to handle rooftop drops and streetwise bombs. Salomon's CUT outsole is loaded with EVA for unexpected concrete, so you don't feel like you're wearing Chucks when you line up for a switch backside five.<br />Price: $79.99 (59% Off!)<br />Regularly: $199.95]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=SAL1841]]></link>
    <pubDate>Thu, 29 Jul 2010 08:26:19 MDT</pubDate>

    <odat:listDescription><![CDATA[Urban ninjas love the Salomon Men's The J Snowboard Boot because of its jib-specific features and authentic Salomon fit. Classic fat laces with the ONE PULL QUICKLACE system keep you locked and a SOFT FEEL liner delivers cushion-pushin' comfort.]]></odat:listDescription>
    <odat:price>Price: $79.99 (59% Off!) Regularly: $199.95</odat:price>
    <odat:priceCurrent>79.99</odat:priceCurrent>
    <odat:priceRegular>199.95</odat:priceRegular>
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    <odat:availability>In Stock</odat:availability>
</item>

<item>
    <title>Ride Control Snowboard </title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/RDE/RDE0187/S146CM.jpg" border="0" /><br />Ride took a hint from skateboard wheel tech and gave your Control Snowboard urethane Slimewalls that smooth-over your snow, wood, and metal attacks. Plus the sidewalls are ridiculously durable. <br />Price: $143.99 (60% Off!)<br />Regularly: $359.99]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=RDE0187]]></link>
    <pubDate>Thu, 29 Jul 2010 07:41:17 MDT</pubDate>

    <odat:listDescription><![CDATA[Ride took a hint from skateboard wheel tech and gave your Control Snowboard urethane Slimewalls that smooth-over your snow, wood, and metal attacks. Plus the sidewalls are ridiculously durable.  ]]></odat:listDescription>
    <odat:price>Price: $143.99 (60% Off!) Regularly: $359.99</odat:price>
    <odat:priceCurrent>143.99</odat:priceCurrent>
    <odat:priceRegular>359.99</odat:priceRegular>
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    <odat:availability>In Stock</odat:availability>
</item>

<item>
    <title>Analog Wire Jacket - Men's</title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/ANL/ANL0315/BK.jpg" border="0" /><br />Even if the closest you get to snowboarding is wearing the Analog Men's Wire Jacket while you look out for sentinels spying on your hood, you'll still stay dry and warm and have plenty of pockets to conceal your tool. Analog's ballistic nylon comes through scrapes with the elements cleaner than the clip you just drilled into an informer, while fully taped seams keep water from getting through the Wire Jacket's defenses. For full protection against the junkshow Mother Nature throws at you in winter, zip the Wire Jacket to your Analog shred pants and pull the adjustable hood over your skull.<br />Price: $64.99 (67% Off!)<br />Regularly: $199.90]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=ANL0315]]></link>
    <pubDate>Thu, 29 Jul 2010 07:01:18 MDT</pubDate>

    <odat:listDescription><![CDATA[Even if the closest you get to snowboarding is wearing the Analog Men's Wire Jacket while you look out for sentinels spying on your hood, you'll still stay dry and warm and have plenty of pockets for your tools.]]></odat:listDescription>
    <odat:price>Price: $64.99 (67% Off!) Regularly: $199.90</odat:price>
    <odat:priceCurrent>64.99</odat:priceCurrent>
    <odat:priceRegular>199.90</odat:priceRegular>
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    <odat:availability>In Stock</odat:availability>
</item>

<item>
    <title>DC Spectrum Softshell Jacket - Men's</title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/DCS/DCS2632/BK.jpg" border="0" /><br />The DC Spectrum Softshell Jacket gives you all the style of a hoody with more weather resistance than most full-on snowboard jackets have to offer. This isn't some beefed up cotton hoody. This DC jacket packs an Exotex shell with a 10K waterproof rating. Thumbholes in the sleeves keep your wrists from getting exposed when you're slinging laps in the terrain park. <br />Price: $85.99 (52% Off!)<br />Regularly: $179.95]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=DCS2632]]></link>
    <pubDate>Thu, 29 Jul 2010 06:01:13 MDT</pubDate>

    <odat:listDescription><![CDATA[The DC Spectrum Softshell Jacket gives you all the style of a hoody with more weather resistance than most full-on snowboard jackets have to offer.]]></odat:listDescription>
    <odat:price>Price: $85.99 (52% Off!) Regularly: $179.95</odat:price>
    <odat:priceCurrent>85.99</odat:priceCurrent>
    <odat:priceRegular>179.95</odat:priceRegular>
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    <odat:availability>In Stock</odat:availability>
</item>

<item>
    <title>O-matic Boron Snowboard</title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/OMA/OMA0019/ONECOL.jpg" border="0" /><br />The O-Matic Boron Snowboard-get your freak on without killing your bank account. O-Matic made this directional board to terrorize the resort-all of it. This deck stands up to daily use and abuse in the park and beyond with its rigid Vertwall sidewall technology and durable-yet-lightweight Intelligent core construction. VBeam carbon laminates and a biaxial fiberglass matrix add pop, and a dual radial sidecut ensures effortless turn initiation. And at this price, you'd have to be a moron not to snag a Boron. *O-Matic makes these boards in a whole ton of different colors, so keep your fingers crossed for something sick. <br />Price: $144.99 (51% Off!)<br />Regularly: $299.95]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=OMA0019]]></link>
    <pubDate>Thu, 29 Jul 2010 05:01:08 MDT</pubDate>

    <odat:listDescription><![CDATA[The O-Matic Boron Snowboard-get your freak on without killing your bank account. ]]></odat:listDescription>
    <odat:price>Price: $144.99 (51% Off!) Regularly: $299.95</odat:price>
    <odat:priceCurrent>144.99</odat:priceCurrent>
    <odat:priceRegular>299.95</odat:priceRegular>
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    <odat:availability>In Stock</odat:availability>
</item>

<item>
    <title>686 Vitals Cubic Softshell Jacket - Men's</title>
    <description><![CDATA[<img src="http://www.brociety.com/images/items/medium/SES/SES0671/FAT.jpg" border="0" /><br />Trade your puffy for the highly-breathable 686 Vitals Cubic Softshell when January's chills chill out into March slush. This lightweight 4-way stretch softshell jacket moves with while you session the park, and the 5K-rated waterproofing fends off light moisture and wind. <br />Price: $54.99 (60% Off!)<br />Regularly: $140.00]]></description>
    <link><![CDATA[http://www.brociety.com/brociety/index.html?cmp_id=ODAL_RSS10001&amp;mv_pc=r205&amp;cmp_sku=SES0671]]></link>
    <pubDate> MDT</pubDate>

    <odat:listDescription><![CDATA[Trade your puffy for the highly-breathable 686 Vitals Cubic Softshell when January's chills chill out into March slush. ]]></odat:listDescription>
    <odat:price>Price: $54.99 (60% Off!) Regularly: $140.00</odat:price>
    <odat:priceCurrent>54.99</odat:priceCurrent>
    <odat:priceRegular>140.00</odat:priceRegular>
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    <odat:availability>In Stock</odat:availability>
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